The power of starting with a strong brand name for your business

Choosing a strong brand name is one of the most important decisions you’ll make when starting your business. Your brand name is the first impression customers will have of your company, so it’s important to choose a name that is both memorable and relevant to your industry.

There are 15 things to keep in mind when choosing a brand name:

1. Keep it simple – 

A brand name should be easy to pronounce and spell. It should be short enough that it can be easily remembered, but not so short that it lacks meaning.

2. Make it unique – 

Your brand name ideas should be different from your competitors’ names. It should also be different from any other generic terms or common words in your industry.

3. Avoid using initials – 

Initials are often hard to remember and can be confusing for customers. If you must use initials, make sure they’re pronounced as a word (like “NASA”) or spelled out (like “Xerox”).

4. Consider your target audience – 

Your brand name should be relevant to the products or services you offer. It should also be appealing to your target market.

5. Use keyword research – 

Use keyword research to find popular search terms related to your business. You can then use these keywords in your brand name to make it more likely that customers will find you online.

6. Make it easy to pronounce and spell – 

As mentioned above, your brand name should be easy to pronounce and spell. This will make it easier for customers to remember and find you online.

7. Avoid using numbers and hyphens – 

Numbers and hyphens can be confusing and hard to remember. They can also make it difficult for customers to find you online.

8. Use a .com domain name – 

If possible, use a .com domain name for your website. This is the most common and recognizable domain extension, so it will be easier for customers to find you online.

9. Protect your brand name – 

Once you’ve chosen a brand name, you should trademark it to protect it from being used by others. You can also register your domain name to prevent someone else from using it.

10. Be aware of cultural differences – 

If you’re targeting a global market, be aware of cultural differences that could affect the way your brand name is interpreted. For example, certain words may have positive or negative connotations in different languages.

11. Test your brand name – 

Before settling on a brand name, test it out with potential customers to get their feedback. You can also use online tools to see how your brand name would look on a business card or website.

12. Get professional help – 

If you’re having trouble choosing a brand name, there’s no shame in seek professional help from a marketing or branding agency.

13. Choose a name that can grow with you – 

As your business grows, your brand name should be able to grow with you. Avoid choosing a name that is too specific to one product or service.

14. Avoid using your own name – 

While it may be tempting to use your own name as your brand, it’s usually not a good idea. This can make it difficult to sell or franchise your business in the future.

15. Get creative – 

Don’t be afraid to get creative with your brand name. Sometimes the best names are the ones that are unexpected or out of the box.

By following these tips, you can choose a strong brand name that will help your business succeed.


There are many things to consider when choosing a brand name, but the most important thing is to make sure it is memorable and relevant to your industry. Initials can be confusing for customers, so try to avoid using them. It is also important to test your brand name with potential customers before settling on it. And finally, don’t be afraid to get creative – sometimes the best names are the ones that are unexpected or out of the box.