The eCommerce marketplace has boomed since the beginning of the pandemic. New digital business tools and services have made the eCommerce market widely accessible to new digital startups and SMBs. Today, anyone can launch a successful business from home using these tools. If you’re considering launching your digital store, here are a few considerations and resources you may take advantage of to reach success.
Building a Functional Website
Your website is the digital HQ of your company and the platform where your sales will be taking place, most likely. Your website must be fully functional with all the eCommerce plugins and services your business needs to serve your customers. Your site should also be visually stunning and user-friendly to ensure your users continue to engage and navigate through your web pages. If you’re unsure how to create a high-speed, reliable eCommerce site, you can use the website store builder from Nexcess to take the technical complexities out of creating and maintaining your company site. The Nexcess “StoreBuilder makes WordPress faster and easier. Custom integrations and optimization get your online store up and running in just a few clicks.” These services help you create a beautiful and fully functional eCommerce store, and the Nexcess team will also offer 24/7 tech support, malware monitoring, and much more that will help secure and optimize your website.
Digital Business Tools
Running a business from home will require strong organizational skills and may include hiring a team of remote workers to support your workflow. Whether you are hiring a team or just managing yourself at the start, digital business tools can help your company remain organized, on task, and efficient. Collaborative tools like video conferencing software and other communication tools can help you stay in contact with your team, vendors, and distribution network. A document management system can help you secure and organize your business’ files and contracts. And there are many financial tools to help you keep your books in order. As your business grows, these tools will become more and more essential for maintaining an orderly and efficient day-to-day business.
Marketing and Engagement
Any successful business owner will tell you that marketing is essential to operating a brand. Today, there are more consumers online than ever before utilizing social media platforms. This presents an excellent opportunity for marketers to reach their audiences directly and generate engagement with their brand. Social media is a vital marketing tool that can prove highly successful if used effectively. Create a content calendar to release posts regularly and not lose interest in your page. Always engage with your followers online to show you are an active brand that listens to the consumer. If you want to boost your traffic, you can also begin to implement search engine optimization strategies that may help you rank higher on Google for specific searches. SEO is an excellent strategy for long-term results that could have a big payoff. By creating content on your site, you can rank for relevant searches through Google and be easier to find by your customers. Plenty of free resources are available for startups if you’re unfamiliar with SEO and other essential marketing strategies.
There has never been a more significant opportunity for startups and small businesses to find success in the digital marketplace. If you want to start a business this year, start exploring what tools, services, and resources are available to you to find success.