Final WTC Final Viewership | World Test Championship final created history in viewership Lates BARC report

Final WTC Final Viewership | World Test Championship final created history in viewership Lates BARC report

ICC World Test Championship Final

World Test Championship Final&nbsp | &nbspPhoto Credits:&nbspAP, File Image

Headlines

  • India and New Zealand team met in WTC final
  • New Zealand beat India by 8 wickets in the title match
  • This historic final was played in Southampton, England.

The World Test Championship (WTC) began in August 2019 and the final of the tournament was played in Southampton, England last month. The teams of India and New Zealand met in the title match from 18 to 23 June. The final caught the attention of Indian cricket fans in large numbers, which is being discussed a lot. The WTC Finals has created history in terms of TV viewership. This match has become the most watched Test match since the year 2018.

So many crore people watched the title match

According to the data released by Broadcast Audience Research Council India (BARC), which provides viewership statistics of the television world, the final match was watched by 99 million people on TV. The average minute audience (AMA) of the match was 7.4 million. Let us tell you that the official broadcaster of WTC Final was Star Sports. It was also telecast on DD Sports as well. Since it was a huge contest, the broadcaster was already expecting good viewership from the audience.

For the first time, the team wore the crown of Test champion

According to Moneycontrol, Star Sports Executive Vice President Anil Jayaraj said that after a long wait of 144 years, the World Champion was crowned in Test and that is why the WTC Final became an important match. Considering the weekend and prime slot, we were expecting the final to be the most watched match. Jayaraj cited the India-England Test series earlier this year as the reason for the increase in viewership in the final. According to him, the Indian team was able to bring people’s attention towards Test cricket with its performance.

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India defeated by 8 wickets in the final

The Test series between India and England achieved a total reach of 103 million spectators. The opening match of the series attracted 26 million viewers. Jayaraj said that India first defeated Australia in his own home and then won the Test series against England at his home. The India and England series saw the highest Test match viewership in the last four years. At the same time, in the WTC final, India had to face defeat by 8 wickets at the hands of New Zealand. The Indian batsmen failed to score big.

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