Product labelling and packaging have changed a lot over the years. For one, there’s been an increase in digital marketing strategies; consumers these days want to know more about what they’re buying before they buy it! Companies that don’t use this information may suffer in the long run because consumers have so many options these days. Consumer demand for environmentally friendly products led to companies like Method introducing eco-friendly household cleaners and laundry detergents. When we went from print advertising to digital marketing strategies, product labels became even more important – people wanted to read what was in their food without having to go through complicated text on how much of each ingredient is used in a particular product.
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What should a product label convey to the consumer?
A product label should include all pertinent information that a customer may need to know about a specific product. For example, when we go shopping for clothes, we want to choose pieces that suit our taste and wardrobe needs – so we look for labels with colour fastness and durability ratings. Similarly, we look for brands that provide us with accurate nutritional information to ensure what we’re eating. We also want to know what the manufacturing standards are for a particular product, and that is why government regulations exist to inform the consumer about these things.
Consumer Demand for Eco-Friendly Products
As environmental awareness has become more widespread, consumer demand for eco-friendly products has increased tremendously. Almost every company is now looking to introduce an eco-friendly line of products, and they are devising new ways to communicate this information to their customers. Product labelling is becoming much more specific these days – it conveys the precise meaning of words like “organic”, “natural”, and “environmentally friendly”.
Match your label to your product
When writing a label for your product, consider what the product is. Is it luxury? Is it for daily use? Does it appeal to a niche audience? Do your research when coming up with the label’s design. This is an opportunity to share more about your brand with consumers; make sure you take advantage!
You could market your product as luxury is to customise your label to give it a gold foil sheen. This technique has been used for a long time, and it certainly enhances the luxury factor of your product! You could also use gold ink in addition to gold foil or choose gold-coloured labels instead.
A gold label is elegant and stylish, with a gold flat brush stroke effect on the side that fades into a gold striped texture. It’s an upscale look that indicates the product is luxurious!
Digital Marketing Strategies and the Power of Product Labelling
Even though product labelling is a tried and tested method of conveying information to consumers, the power of digital marketing strategies shouldn’t be underestimated. These days, it’s possible to obtain more information about your product using social media and digital marketing. In addition, customers these days like to read customer reviews before they buy a particular product, which is another way people benefit from product labelling.
Consumer demand for environmentally friendly products led to companies like Method introducing eco-friendly household cleaners and laundry detergents. When we went from print advertising to digital marketing strategies, product labels became even more important – people wanted to read what was in their food without having to go through complicated steps to find out how much of each ingredient is used in a particular product.
Label Design tips
Today’s consumers have far more options than ever before, which creates a lot of pressure to develop the right strategies to stand out from the crowd. The power of product labelling is evident even in today’s age of digital marketing strategies – people want to find what they are looking for quickly and easily, and they want that information to be as reliable as possible.
- Includes colours, illustrations, fonts and graphics which complement the product. Match them based on your target audience.
- Use consistent imagery throughout the packaging to build a strong brand image.
- The size and shape of the label should correspond to the type of container it’s going on – around containers need round labels, square containers need square labels.
The power of product labelling is evident even in today’s age of digital marketing strategies – people want to find what they’re looking for quickly and easily, and they want that information to be as reliable as possible. Label design may seem like a minor detail, but it can have an enormous impact on your company’s branding strategy! That being said, don’t neglect traditional communication methods with consumers through print advertising or other means. It doesn’t matter how much influence you have on social media if no one knows about your company yet!
