3 Examples of Smart Affiliate Marketing for Your Business

Affiliate marketing

Affiliate marketing works to attract new customers and save money. We encounter examples of affiliate marketing every day, sometimes without even realizing it – when we get a chocolate bar from a famous brand such as Satta Matka  at the cash register to a cappuccino, when we get a coupon for a discount at a dry-cleaner in a clothing store, or when we get a sample of air conditioner as a gift for buying laundry detergent.

Such promotions can be held by companies of any size: corporations with huge budgets, like an official site for gambling online and Netflix, and small local business with a couple of thousand subscribers in social networks. In the latter case, every client is important, and if you get 20% more orders through affiliate promos, it will be a big success. The main thing is to choose the right partner so that the action was successful for both sides.

How to Choose a Partner

For the partnership to be successful, it’s important to hit your target audience with an offer that is relevant to it. So, the key principle in selecting a partner is the overall target audience.

The partner should not be your direct competitor. Choose those who work in related categories or produce related products – for example, tea and candy, clothing and accessories, hostel and travel agency, accounting and legal advice companies.

Your products or services should fall into the same price segment. It makes no sense to advertise a premium beauty salon in an economy-class gym or a budget cab in a luxury movie theater.

The partner must have a good reputation: after all, by bringing your customers to him, you gain their trust in your own brand. Study the potential partner’s advertising campaigns, the quality of their products, and testimonials to see how their image matches yours.

Finally, for joint promotions, the partnership must be mutually beneficial – both parties must provide their resources and get results.

Examples of Affiliate Marketing 

Discount Coupons

When a customer buys from you, he receives a discount coupon from the partner, and vice versa, the partner gives his customers a discount coupon from you. Coupons can be issued in the form of leaflets or promo codes (when buying online).

Here is an example of a more creative mechanic of providing a discount. An American jewelry store ran a joint promotion with a local pizzeria with which they shared a common target audience – couples and young families living in their neighborhood. While buying pizza, customers were invited to try their luck by pulling a stone at random from a bowl containing 200 zirconias and one diamond. To find out which stone they drew, they had to take it to a jewelry store for evaluation. Even if the stone turned out to be a zirconia, customers of the pizzeria received a 10% discount on their jewelry purchases. The store got a bunch of orders, including 4 for custom designs, and the lucky winner of the diamond, of course, told all his friends about the store.

Shared Content

Collaborative email newsletter. For example, the mailing from the event-agency can include fresh clips of musicians from a friendly production center in order to save the client from the headache of “what band to order for a corporate party”. Online clothing stores can place an interview with a partner makeup artist in their mailing list, telling what makeup to do to a new summer image, and give a link to his account in social networks. To increase conversions, you can add a promo code for a partner’s discount to the newsletter.

Another type of useful content is any advice on how to use the product, from instructions on the package to how-to videos on social networks. By joining forces with an affiliate, you can give the consumer a ready-made solution to their problem. For example, if you sell hair dryers, make a joint video with a hair styling product brand that shows how to make a fancy new hairstyle.

Sharing an Audience on Social Media

The practice of mutual mention on social media (SFS, shout out for shout out) is common not only among bloggers, but also among brands. When telling your audience about your partner, do not forget about the value of the content for the consumer: in addition to mentioning their account and encouraging them to subscribe, tell them about their product, content or promotions. And, of course, add a promo code for a discount to increase conversions.

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