itel’s boom in the category of smartphones under 6000 rupees, itel’s boom in the category of smartphones under 6000 rupees
Itel’s boom in the category of cheap smartphones
- itel featured in India’s ‘Top 5 Brands List’ due to its innovative mobile portfolio range.
- It has been at the top of the feature phone segment for the last 7 consecutive quarters.
- Build local connectivity and retail engagement with customers and high channels through innovative communication.
New Delhi : According to the latest report by Counterpoint Research, itel has reclaimed the No. 1 position in the below Rs 6,000 price category for two consecutive quarters of 2021. Itel has consolidated its position in the ‘Top 5 Brands List’ across handset categories due to its innovative, trendy and affordable product portfolio, as per the Counterpoint Report for the second quarter of 2021. Itel has maintained itself at the top of the feature phone segment for 7 consecutive quarters due to its innovative feature phone range.
itel has achieved a tremendous growth in the under Rs 4000 to under Rs 7000 smartphone category owing to its wide portfolio of all-rounder A series and affordable premium flagship segment Vision series smartphones. This phone has been designed to meet the needs and aspirations of the new India. Itel’s innovative and affordable smartphones provide customers with the best of technology experience. The sole vision of the brand is to improve the lives of the masses and due to this vision the brand has been able to maintain itself at the top of the fiercely competitive smartphone market in India.
Mr. Arijit Talapatra, CEO, Transsion India said that in the new world order, smartphones have brought unprecedented changes in the lives of people. Our customers feel connected with the itel brand as innovative and affordable smartphones from the brand have empowered and enriched their lives. These smartphones have become an integral part of the lives of most of the Indian families living in Tier 2-5 cities, as they enable them to do online education, financial transactions, secure touchless transactions in the times of covid, business at home, for children/youth of the family. Running and entertainment facilities are available.
Itel with its vision to democratize technology is making the everyday life of the masses easier. This approach has helped the brand to rank among the top 5 brands in India. Also, making the smartphone affordable and easy to access has made the brand number 1 in its segment. Itel has been able to create significant emotional connect through localized communication and customer outreach programme. Apart from this, we have introduced game-changing smartphones in the price range of under Rs 4000, 5000, 6000 and Rs 7000 which are catering to the digital, infotainment and entertainment needs of New India. With a deep understanding of customer needs, itel seeks to build a strong itel consumer community by providing its customers with the best of mobile and service experience.
Tarun Pathak, Research Director, Mobile Devices and Ecosystem, Counterpoint Research India, said that itel has achieved phenomenal growth in the first half of 2021 due to its strong product portfolio and its strong presence in Tier 2 and beyond cities in India. This success proves that itel is committed to providing great value products to the customers through its wide and innovative product portfolio. We see great potential for itel in the future and are confident that the brand will continue to be the segment leader.
Itel made its debut in India 5 years ago by selling feature phones. Starting from selling feature phones today, itel has achieved remarkable success in the industry by becoming the best selling smartphone and feature phone brand in the under Rs. The itel family is growing rapidly. Today, it has a customer base of over 70 million which is a true testimony to the trust, acceptability and credibility of the customers on the brand. Itel has maintained its growth trajectory by inducting best-in-class products based on innovation in its portfolio. According to CMR (Cyber Media Research) Insights On The Go survey, itel is today considered as the ‘Most Trusted Brand’ in the under Rs 7000 category.
The brand recently launched India’s most affordable 4G smartphone – itel A23 Pro. This phone comes with Jio’s best network connectivity, thereby setting a new dimension of digital services in India. This phone has created a stir in the entry-level smartphone category and has made it accessible to all. itel has also announced its Magic 2 4G feature phone. The phone comes with 4G connectivity as well as highly cost-effective and affordable Wi-Fi and Hotspot tethering options. Coming with great features, this feature phone has proved to be a ‘superphone’ for the users. Itel’s affordable premium Vision series has also received overwhelming positive response from the consumers. This shows that the brand is growing rapidly in the country and is on the path of growth.
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